Talks: Data + Insights

NUMBERS DON’T LIE, RIGHT?

These days, there is no shortage of marketers looking for “data-driven” insights that lead to informed creative ideas. The use of data help reduce risk in our communication efforts and often times optimizes the effectiveness of the media we allocate to support said efforts. What a great time to be a marketer?! However, despite the fact that marketers have access to more data than ever before, there are very few marketers celebrating “better ideas” or “better performing marketing” as a result of it? How can that be?! Are the numbers not as accurate as we thought? Or perhaps we’re looking at the wrong data. This talk explores a calibrated look at data and how it might better serve the marketing function by analyzing a case study in motion.